Charismatic circularity, ocean plastic, and other dangerous distractions

This Jenga set will save the oceans.

We are rightly desperate for compelling anecdotes that demonstrate how we are solving the world’s environmental problems. That desperation may allow us to miss the bigger point at times.

Adidas swim shorts. Made of plastic that has been “intercepted” while ocean-bound. Loaded with a sense of progress.
State of World Fisheries and Aquaculture 2016, UN FAO
This Jenga set will save the oceans.

All in on sustainability and climate action. Consultant at WSP USA. Instructor in the University of Oregon’s Center for Sustainable Business Practices.